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Website design
Group Home Website - Vaimar Suites
A calm, trustworthy website for four licensed assisted living homes in Brooklyn Park and Brooklyn Center, Minnesota, built so families and discharge planners find answers fast.
Start a projectThe problem
Vaimar Suites runs four licensed assisted living homes, but its old marketing read like a brochure, with broad claims such as accepting every form of insurance. In licensed care, a claim you can't back up is a regulatory risk, not just a copy problem.
The people choosing a home were also badly served. A family member, often searching on a phone in the middle of a crisis, couldn't quickly tell what daily life and care looked like. A hospital or county discharge planner, often placing someone the same day, couldn't find capacity, location and coverage details at a glance.
The solution
We rebuilt the site around those two visitors. Families get a warm path through the homes, services, and payment and coverage. Discharge planners get scannable, per-home facts and a clear admissions and referrals process with the documents they need.
Every word came from a compliance-reviewed source document, so the site only says what the administrator and clinical leadership have verified. The design leans on deep forest green, warm gold and an arched-window motif to feel like a real home rather than a facility, and every page leads to one action: calling the admissions line.
The resolution
Vaimar Suites now has a website it can stand behind. Families see a home they can picture their loved one in, discharge planners can confirm a placement in seconds, and every visitor is one tap from admissions. The content stays accurate because nothing goes live until it has been verified.
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